Graphic design holds a variety of importance for your business.
Brand awareness and recognition of any business is augmented by a logo. The logo represents the brand and provides a medium through which the company conveys its message to its customer. It is a mark or trademark that serves as a reminder of a particular brand in the minds of its consumers. For instance, the golden arches of McDonald's reminds any tourist or person of the standardized meal that is served internationally. In this way, the customer attaches his expectations and experiences that he anticipates before consuming the products associated with that brand.
A good graphic design in the form of a logo or trademark provides a sense of unity among the employees of the workforce. The logo instilled within them bring a sense of commitment towards the company. Further, great logos also provides its consumers a sort of interpretation service.
For example, a person visits the country X and finds out that the language of that country’s nationals is not understood by that person. So in the case of shopping for a particular product of a company, that person would inevitably use symbols as a criteria to ascertain that presence of such product as the language of that country cannot be understood by him.
Apart from trademarks, a particular type of branded logo is registered and patented and thus cannot be used by any other business. This is done to preserve the originality of the business and protect ones business from being copied by another. Such unique characteristic of a logo aids the creation of the business’s goodwill. Large brand names such as Coca Cola and Pepsi are worth billions of dollars due to their established credibility, reliability, and their vast customer base.
Further, graphic design is not only used as trademarks for a business. They also define the interior of the company’s offices. The unique layout or the artwork undertaken by the artist mesmerize the employee of the company and make the internal office environment much more versatile and lively. The graphics or the layout of the offices in the business also tell us about the kind of prevailing ambiance and working environment.
For example, the working environment of General Motors could be more formal than the working environment of Google. Thus, the internal layout also tells you about the hierarchy of the business or a corporation such that an organization with large hierarchies often have formal organizational structures as compared to businesses with flatter organizations.
Graphic design is also used to signify the period of time a particular product is manufactured by the company. Let’s take an example of Pepsi Cola. The logo of the Pepsi Cola has changed with the passage of time. Thus, a particular logo of Pepsi can be aligned with the particular decade or period of time. Therefore, we can state that graphics are the pivotal part of organizational structure and culture.