Google Adwords is one of many Google products that enable the user to advertise his product online and create awareness for his brand. Therefore, with the passage of time his brand gets recognized and brand equity is created. Although advertisement is one major part of marketing, it is the sheer vibrancy of the ad that makes it unique among the other tools of marketing.
In order to be successful, a person ought to be familiar with the intricacies of Google Adwords. This means the user must understand the internal mechanics of the way ads are placed on different Google platforms where different sorts of content media is displayed. Thus, in order to gain knowledge about this product, a user can browse the Google’s “Academy of ads” and start taking relevant courses in order to augment his knowledge and information about digital marketing.
The user can also take the examination related to his areas of expertise without any fee. In this way, a user is not only increasing his knowledge about the marketing landscape in the digital world but also strengthening his resume’ for his job in the related field.
Further, in order to be successful in the Google Adwords and improve your return on investment (ROI) in Google Adwords campaigns, following points merit attention.
First and foremost is clarity of goal in the mind of the advertiser. The goals could range from increasing sales to raising brand awareness. For instance, if a person’s goal is to increase his brand awareness, then the relevant ad campaign would include cost per thousand impression (CPM). Likewise, if the goal is to increase sales of your products, then that person would run ad campaigns based on cost per click (CPC) or cost per acquisition (CPA). In this way, clear goals have a profound impact on the success of any ad campaigns.
A user has to be cognizant of his targeted segment of the potential customers. Here a person can apply AIDAS model while creating the ads campaign. AIDAS is a marketing principle which stands for Attention, Interest, Desire and Action.
One of the most prominent thing that should be taken into account is the relevancy of the landing page to the particular keyword that has been chosen by a person. This point is critical in the way the above mentioned criteria determines the ranking of the ad on the search page and its cost per click or impressions. Thus, it is imperative the landing page should have the following features. The landing page should :
Be relevant to the keyword
Not be misleading customers
Not take time to load
Be optimized for search engine results.
The ads should be targeted. This is the unique feature of Google Adwords when compared to traditional type of mass advertisements. A user should use targeted tools to opt for location, demographics, keywords and advertising platforms. Such measures enable the advertiser to have a grip on his advertising budget.