After the advent of the internet, a new epoch has dawned in the subject of marketing. With the passage of time, different developments continued to shape the new born field of digital marketing until Google came along. Google challenged the traditional way of advertising and internet search through its unique algorithms.
The inception of Google's search engine has changed the dynamics of the entire field of digital marketing. Through its products like Google Adwords, Google Search, Google Trends and so on, it has rationalized the advertiser’s budget where the user is in control of his budget through targeting advertisement rather than mass marketing or mass advertising.
In this article, we will explore the benefits of Google Adwords and how it helps online businesses and advertisers. The benefits of Google Adwords are enumerated below:
1. Google Adwords increases the brand awareness of your company or any business. All of the ads that are relevant to a particular keyword are positioned above the organic search results. Therefore, your brand or product has greater potential of being clicked compared to other search results.
2. Google Adwords is easy to setup. This saves you time in being able to setup multiple
advertising campaigns for your target audience.
3. Google Adwords also allows you to choose different platforms of which your advertisements are being displayed. This allows you to have more control over the operation of your advertising campaign. For instance, if you want your ads to be shown on desktop computers and laptops but not on smart phones, then before starting the campaign, an individual can set up the required functionality.
4. No matter how relevant a person’s website is to any particular keyword, the search engine optimization of that site takes time to be among top search results of Google. In this regard, Google Adwords is the better route to increase the website’s traffic for relevant websites in which the cost per click (CPC) or cost per thousand expressions (CPM) is low.
5. Google Adwords has the advantage of using Gmail for the propagation of the user’s ads. This allows an individual to increase his potential customer base as Gmail is the largest email network used. Further, this medium together with search results increases the user’s reach to the millions or even billions of people. It should be noted that no medium or platform exists to provide such a huge reach, when compared to Google Adwords.
6. Google Adwords gives a user an in-depth analytics for their live campaigns. Hence the user can identify the mistakes or shortcomings of his previous or running campaigns. In this way, the individual becomes more efficient and effective throughout time.
7. Google Adwords enables a person to quantify his performance through a plethora of different charts such that the whole campaign is controlled and organized, therefore, having a potency to deliver profitable results for users.