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Google Policies

Our Commitment to Transparency

The following information is from Google: google.com/adwords/thirdpartypartners.

Welcome to the Google third-party policy center. Here you'll find the requirements for third parties that purchase or manage Google advertising on behalf of their customers.

Accountability is a core principle of Google advertising, and we want to make sure advertisers – whether they work directly with Google or not – understand how Google advertising is performing for them and what to expect from their third-party partners.

Our third-party policy covers three areas:

  • Transparency requirements: Information you need to share with your customers

  • Prohibited practices: Things you can't do if you want to purchase or manage Google advertising on behalf of your customers

  • Account setup requirements: How you need to arrange your customers' Google advertising accounts