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The Beginner's Guide to SEO

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AdSearch Team

Updated on: December 16, 2022

SEO is a complicated process and it can be hard to know where to begin.

There are so many things that SEO encompasses, and it's really important that you understand everything that is involved in this process.

The internet is a big place and if you want your website to get found on it, it's essential that you understand how search engines work and how they rank pages.

SEO differs from local SEO in that local SEO is optimized for maximum visibility in a specific geographic area, while SEO isn't location-sensitive.

SEO can be tricky, but don't let all the lingo scare you away! We’ve written this guide for beginners who want to learn about SEO but aren't sure where to start.

This blog covers everything from basic SEO concepts as well as some advanced topics such as keyword research and link-building strategies.

What Is Search Engine Optimization (SEO)?

Search engine optimization (SEO) is the process by which search engines rank websites in their results pages based on relevance of content, keywords used, links to a website from other websites, and more.

To put it simply: SEO helps your site appear higher up in search engine results for relevant keywords, helping you get more traffic from those searches (free traffic!).

In order to get high rankings in search results, you need to have good content on your web pages.

This means your pages should be informative and useful for those seeking information on your topic.

You should also make sure that your site is easy to navigate and that visitors can find what they're looking for quickly and easily.

The Proper Use of Keywords is Crucial to SEO

Keywords are crucial to SEO, so it's important to know how to use them correctly. Keywords are words or phrases that are used by people when they search for something online.

When someone searches for a specific keyword, the search engines will display web pages with that word or phrase on them that match what the user searched for.


You want your website to show up when people search for those keywords, so it's important you use them on your site and in your on-page content.

If you're looking for a competent professional, and talented team to work with on your SEO campaign, then look no further. AdSearch Marketing can help you succeed with your SEO campaign and we will be able to share our expertise with you.

High Rankings Require External Links

Getting links to your site from others' web pages is important for high rankings. The more links that point back at your website, the better your rankings will be.

You can attract links by creating high-quality content and sharing it with other websites through guest blogging and social media sharing.

You can also use link-building tools like Buzzstream to help you find influencers in your niche who might be willing to link back to you from their blog posts or social media accounts.


Once you've found these links, you should ask them politely if they'd be willing to share their link with their audience as well as yours — this helps both parties!

Additionally, make sure that all of the links on your site point back to the same page so that Google knows where each one leads and won't penalize you for having duplicate content on your site.

If you want your site to rank high in the search engines, you will have to employ some SEO. You may be tempted to think the search engines have made this too easy with all the tools they have provided, but almost anyone can make the smart choice and use these tools to great success.

Why Choose Adsearch Marketing

Hiring AdSearch Marketing will allow you to focus on what you do best while knowing that your SEO demands are in the right hands.

AdSearch Marketing offers many benefits over other competitors and specializes in local business search engine optimization.


Our SEO services will help you to outrank your competition online, and that's one piece of the puzzle. A stronger online presence with an enhanced web presence is what we deliver. We want you to succeed with your business and we are here to help along the way!

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